SNAP-Ed, or Supplemental Nutrition Assistance Program Education, is an educational grant program from the United States Department of Agriculture that promotes eating healthy while remaining true to a budget. While they hope the resources they provide will help people receiving SNAP benefits make healthy decisions to prevent obesity, their resources can be used by everyone.
SNAP-Ed Connection is the system used by employees within the program to try and achieve consistency across all 50 states in the U.S. This involves uniform training, recipes, and best practices. This ensures all American citizens receive equal resources and education for managing their SNAP benefits and eating healthy.
State SNAP-Ed Programs
States use different names for the SNAP-Ed program, while offering the same benefits and resources. On the website you can find what the program is called in any of the 50 states and where to go to obtain information. Go to ‘SNAP-Ed Works’ on the main page and select ‘State SNAP-Ed Programs’. There you can find a map with all 50 states. Clicking on a state will display all its locations that offer information.
With social marketing being widely used by charities and private businesses, SNAP-Ed also chose to utilize it to reach a larger audience. The different social marketing avenues collaborate to deliver nutrition messages to people across America. The avenues used are social media, mass media, promotional media, and success stories.